Skip to main content
Who We Are

Our Leaders

Adam

Adam Greenblatt

Chief Executive Officer

Adam brings in-depth knowledge and expertise in omnichannel gaming and sports betting from both sides of the Atlantic. His determination, experience, and vision will help ROAR establish a prime...

Read more

Adam Greenblatt

ROAR Value: Respect the Game

 

Adam brings in-depth knowledge and expertise in omnichannel gaming and sports betting from both sides of the Atlantic. His determination, experience, and vision will help ROAR establish a prime position in the rapidly evolving U.S. gaming market.

Most recently, Adam led the creation of ROAR via his previous role as Director of Corporate Development and Strategy at GVC Holdings.

Prior to its acquisition by GVC, Adam served as Director of Corporate Development and Strategy at LadbrokesCoral and Ladbrokes. He led defining transactions for the U.K.-listed groups, including a strategic partnership with Playtech, the acquisitions that created Ladbrokes Australia, and the successful merger between Gala Coral and Ladbrokes in 2016. He also served on the board of GVC’s joint venture in Spain.

He has served as president of GVC’s U.S. sports betting software business, Stadium Technology Group, since 2012.

A qualified accountant and mergers and acquisitions banker at Rothschild & Co in London, Adam played a key role in the development of the gaming landscape.

He grew up in South Africa and earned his B.S. in business science from the University of Cape Town.

View LinkedIn Profile
Matt

Matt Prevost

Chief Marketing Officer

Matt is responsible for driving revenue across all channels of business by acquiring and retaining customers, and providing superior customer experiences...

Read more

Matt Prevost

ROAR Value: Know The Odds​

Matt is responsible for driving revenue across all channels of business by acquiring and retaining customers, and providing superior customer experiences. He brings a unique combination of brand leadership experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape.


Prior to joining ROAR, Matt served as the CMO of Coral Interactive in Gibraltar. As part of their initial management team, he developed the marketing framework that drove Coral.co.uk’s success over seven years. He served as an operating executive at Cerberus Capital Management and was appointed the chief digital officer of NewAvon in 2017 where he also served on the board of directors. Prior to Cerberus, Matt was a consultant at McKinsey.

View LinkedIn Profile
Kevin

Kevin Allan

Chief Technology Officer

Kevin joined ROAR from bwin.party where he worked closely with Adam Greenblatt to form the joint venture that lead to the creation of ROAR. Recognized as one of the leading technology and product...

Read more

Kevin Allan

ROAR Value: Respect the Game

Kevin joined ROAR from bwin.party where he worked closely with Adam Greenblatt to form the joint venture that lead to the creation of ROAR. Recognized as one of the leading technology and product experts in the U.S. online gaming industry, he brings over 25 years of enterprise-level technology experience from several European gaming companies. Beyond gaming, he draws on experience from other sectors including media, manufacturing, and utilities, where he was responsible for all revenue-generating technology services. 

As Chief Technology Officer, Kevin is responsible for all online and retail technology services—casino, poker, and sports. He works alongside the development and marketing teams to deliver the ultimate player experience.

View LinkedIn Profile
Karen

Karen Baumwoll

Chief Human Resources Officer

As CHRO, Karen is responsible for the success of ROAR through the success of its people. Known for her high energy level, emotional intelligence, and ability to lead among ambiguity, she brings...

Read more

Karen Baumwoll

ROAR Value: Show the Love. 

As CHRO, Karen is responsible for the success of ROAR through the success of its people. Known for her high energy level, emotional intelligence, and ability to lead among ambiguity, she brings extensive HR business partner and HR operations experience in both high-growth and transforming businesses. Prior to joining ROAR, Karen led the HR function at Paramount Group, and has deep experience in Retail most recently in HR leadership positions with Tapestry where she spent 14 years

She is an expert in strategy and execution, change management, leadership coaching, organization design, and process simplification and standardization. She holds a B.S. in biology from James Madison University.

View LinkedIn Profile
Gary

Gary Deutsch

Chief Financial Officer

Gary joins ROAR from New York–based marketing services company LiveIntent, where he served as CFO and EVP Corporate Development...

Read more

Gary Deutsch

ROAR Value: Play to Win

Gary joins ROAR from New York–based marketing services company LiveIntent, where he served as CFO and EVP Corporate Development. He brings a depth of experience from his time at large companies like Disney and Lucent Technologies, a track record of successful acquisitions, and a strong understanding of early-stage venture capital and private equity–backed startups.  

Gary was drawn to ROAR because of the chance to work at the intersection of sports and gaming, and to be a part of building an entirely new industry from the ground up. He holds an MBA from the Wharton School and an undergraduate degree from the University of Colorado, Boulder.

View LinkedIn Profile
Missing Image

Witek Wacinski

VP of Strategy & Development

ROAR Value: Know the Odds As VP of strategy and development, Witek monitors market trends and advises the CEO and fellow Executive Committee members on strategic developments that impact our ability..

Read more

Witek Wacinski

ROAR Value: Know the Odds

As VP of strategy and development, Witek monitors market trends and advises the CEO and fellow Executive Committee members on strategic developments that impact our ability to fully serve our players and partners. He is responsible for business and corporate development, including securing market access and strategic partnerships.

Explore Roar

Our culture

Changing the game of gaming, one play at a time.

We try, fail fast, learn fast, refine, and improve.

Read more
Roar Whoweare 240X337 1

Our products

Roaring Together

Expanding our reach through a broad network and partnerships with major players.

Read more
Product Brands (1)

Our leaders

Drawing on Experience, Driving toward Excellence.

Like the best coaches, our leaders draw on their own experiences to coach and inspire their teams.

Read more
Headshots 099

Our Culture

Responsibility to Our People and to Our Partners

We keep our values close - our high ethical, technical, and business standards rule everything we do.

Read more
Roar Whoweare 240X337 2 (1)