With the ubiquity of smartphones and the rapid adoption of legalized sports betting across the US, it’s no surprise that social media has become an important resource for sports enthusiasts. Social media platforms present an interesting—and potentially lucrative—advertising avenue for casinos, apps, sports books, and all manner of online media companies seeking to capitalize on the many opportunities in this new space.
But the real value for most people lies in the easy access to all kinds of relevant content, plus a connection with the greater sports betting community. Eager to increase your winnings? Hungry for analysis? Keen to get freebies and bonuses? Social media can be a fantastic tool to help you expand your expertise in all of these areas. But where to begin? Today, we’ll take a look at three of the most popular platforms and what they do—and don’t—offer for today’s sports betting enthusiast.
Twitter Rules the Game
Whether you’re looking to shop the best lines or ready to dive into some serious research, Twitter is your best bet. With real-time commentary, memes, and video, the platform offers insight, entertainment, and eminently snackable content. Twitter makes it easy to shop lines, tap into analysis, and feel like a part of the greater sports betting community.
What’s more, there’s no shortage of opinions with posters offering their own predictions, picks, and advice—largely free of hot air, due to the platform’s character limits. From big-name sports books to handicappers intent on growing their following through bonuses and giveaways, you’ll find an assortment of posters eager to impart their own particular perspective to info-hungry sports bettors.
Second Place Goes to Instagram (sort of)
With an emphasis on the glamour of winning and the lifestyle of successful touts, Instagram attracts more casual bettors. You’ll find the platform awash in shots of amazing seats, videos of brash personalities, and offers of “free picks” designed to get you to pay to get the best info. Sure, it’s entertaining, it’s funny, and you can enjoy the braggadocio—but you’ll soon find that most accounts feature very little solid analysis. Just be sure you take any advice you find here with a major grain of salt, and you can enjoy Instagram for the show it is.
One more caveat: beware of “scamdicappers.” (Yes, it’s a thing and Instagram is rife with them.) Luckily, these unscrupulous guys are fairly easy to spot. Just keep a keen eye out for—and avoid—accounts with no metrics on wins/losses, a primary focus on the trappings of the high-roller lifestyle, and promises of guaranteed wins. Remember: if it looks too good to be true, it probably is.
What About Facebook?
With very little in the way of analysis, picks, or fan groups, Facebook isn’t the place for sports bettors. The platform now functions primarily as an ad platform targeting adults in states where sports wagering has been legalized. Interestingly, experts believe that in the future, Facebook ads will function as the primary (and incredibly lucrative) avenue for turning formerly illegal bettors into legal ones.
Also, while we’re speculating about the future, some experts think that Facebook will venture into creating a platform for sports betting. While the company tried a similar venture back in 2012 in the UK without success, they still have the infrastructure and vast user base to put some muscle behind a betting platform, once more states adopt legalized sports betting. It’s definitely something to watch for as the industry grows.
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