Skip to main content
Back to blog
Day in The Life

Spotlight: Eileen O’Donnell, Content Strategy Manager, Sportsbook & Online Gaming

Eileen’s ROAR Value: Backed by the Best

The Roar Digital team always strives to find a balance between quality and efficiency, and Eileen O’Donnell, a Content Strategy Manager for Roar Digital’s Sportsbook and Online Gaming group, is no exception. Eileen wears many hats but brings a level of detail, speed, and care to every project she works on. Eileen is a formidable leader both in the office and at home, where she excels as a mother of two and a dedicated soccer coach.

We sat down with Eileen to learn more about how she juggles up to ten projects at once, her impressive productivity on football days, and finding a healthy work-life balance.


Early morning: As a mother of two young daughters, mornings are quite chaotic! I take my youngest to daycare before heading to work, but we always stop at Dunkin Donuts first—iced French vanilla coffee for me, and a doughnut hole for her. It’s a nice daily treat for the two of us.

Commute: After saying goodbye, I head to work. With traffic, the 35-mile commute usually takes me about an hour.

9 a.m./Team time: For me, mornings mean meetings. We always start with a marketing meeting—the Daily Standup—where everyone gets a chance to share what we’re working on and what’s on our plates. After that, my meetings get more specific. Some meetings are on user journeys and some are with our partners such as Yahoo! I also have a meeting with the traders once a week. During the few moments I have to myself, I read emails and check PM software—we use Asana to see if there’s anything coming up I should be aware of.

11:30 a.m./Lunch: My busy mornings don’t usually leave time for more than coffee, so by 11:30 a.m. I’m starving! I usually grab lunch downstairs at District Kitchen; it’s a new food hall downstairs at our office in Jersey City, and it always has great options.

1 p.m./Website updates: I spend my afternoons managing projects and content. On any given day I’m on top of five to ten big projects, but things really shift into overdrive on football days. When there’s a game on, my team has to constantly update the site, so we do a lot of prep work to mitigate that. On game days, I highlight the most relevant games via the site’s marquee and carousel. The match-ups we feature are either boosted odds or involve a particularly exciting game that will entice our users to place a bet. Army-Navy games always get people fired up. I also feature league logos and partnerships to illustrate the value and security in our brands.

4 p.m./Soccer practice: I usually leave work around 4 p.m., but I stay on email for a while afterward. Monday through Thursday I pick up my kids and bring them to soccer practice. I have been coaching for about six years now, and I love the opportunity to be involved with sports firsthand and to share that passion with the girls. We’re usually done by 8 p.m., then it’s home, dinner, family time, and sleep.

Weekends with family: On the weekends, I find a balance between navigating and updating our product websites and spending time with my kids. There’s always soccer to be played, and we have season tickets for the New York Giants, so we go to a lot of games, too.


Join the Pride of Gaming

At Roar Digital, we’ve gathered a team of people who are as passionate about sports as we are. We work hard and play hard together, that’s how we balance our hustle. Our culture is fueled by the kind of high-energy connections that build trust and grow friendships. Right now, we’re looking for passionate sports fans who want to build their career with a company that’s backed by the best.

If Eileen’s work day sounds like your kind of challenge, we invite you to join us. Visit our careers page to browse open positions or reach out to to learn more.

Explore Roar

Our culture

Changing the game of gaming, one play at a time.

We try, fail fast, learn fast, refine, and improve.

Read more
Roar Whoweare 240X337 1

Our products

Roaring Together

Expanding our reach through a broad network and partnerships with major players.

Read more
Product Brands (1)

Our leaders

Drawing on Experience, Driving toward Excellence.

Like the best coaches, our leaders draw on their own experiences to coach and inspire their teams.

Read more
Headshots 099

Our Culture

Responsibility to Our People and to Our Partners

We keep our values close - our high ethical, technical, and business standards rule everything we do.

Read more
Roar Whoweare 240X337 2 (1)
The Pride of Gaming

At ROAR, you’ll join a group of experienced, energetic people united by a shared goal: to build something brand-new. While we hail from a range of countries and industries, our four values remind us why we started, where we’re going, and the principles that matter most.

Find Out More About Us